posted by vinyl frog on August 4, 2022
Fleet Wraps Commercial Vehicle Fleet Wrap
Fleet wraps with their high-resolution graphics are an excellent visual advertisement strategy that not only gives your brand maximum exposure but also leaves an everlasting imprint on the minds of the spectators. The name, logo, and graphics stay in memory striking a result-oriented, positive punch to a company’s profits, making your brand the talk of the town.
Whether your fleet is parked outside a corporate building or driving down city streets, every vehicle has the potential to become a mobile ‘billboard’ for your business. Fleet wraps are a great way to enhance your brand’s public outreach and boost its visibility.
Fleet wraps are cost-effective and impactful. They help your business connect with customers and provide a more memorable experience.Fleet wraps with their vibrant, flamboyant images make your brand come alive on the road. They manifest a futuristic approach towards business promotion and customer acquisition, allowing you to get a head start on your competition.
Many vehicle wrap companies like Vinyl Frog offer custom designs for fleet advertising without any extra cost so that you can create your own unique look increasing eyeballs and consequently, profitability.
What are Fleet Wraps?
Fleet wraps are large vinyl graphics or decals applied over buses, trucks, box trucks, cargo vans, SUVs or cars. Since they have to be constantly on the move bearing the brunt of environmental elements, they are made of a sturdy vinyl material explicitly designed for the same, overlaid with a protective laminate coat. Once a design is finalized for a fleet wrap according to company policy and strategy, it is cut into custom shape, stretched and adhered to a vehicle. For a fleet, identical vehicle designs are created this way.
A fleet wrap is an effective marketing tool that aims to gain potential customers and conveys what your business is about at a glance. If a wrap bearing an advertisement that is vibrant, visually appealing and highly creative is etched in the minds of the onlookers, it has achieved its goal.
Options in Fleet Wraps
While resorting to fleet wraps for your advertisement campaign, you can choose from a number of options.
Full Vehicle Wrap:
No matter how many vehicles you have, you can fully wrap them utilizing every single space available for advertising. A full wrap is more high impact and eye-catching.
Partial Vehicle Wrap:
You can be creative with the space you have on your vehicle and go for a partial wrap. This will bring the cost down as well. For partial wraps you have to utilize the space wisely for maximum brand visibility.
Spot graphics target one area to present your brand. They can be custom cut to any shape and can represent your logo, your company’s name or precise information.
Installing window graphics is another effective way to put your brand out on the street. The most amazing vinyl technology is used for this that ensures that graphics outside the window can be seen clearly without obstructing the driver’s vision.
Placing advertisement decals means you do not have to wrap your vehicle. Simply place a custom design according to your requirements on the flat surface of your vehicle that is readily visible to others such as doors.
Benefits of Fleet Wraps
Fleet wrap is one of the most versatile and effective tools to brand your business. It can be used to display your company's name, logo, product, unique message or all four. It is suitable for businesses of all sizes, whether they are small or large. You just have to spend the time and effort necessary to make sure your fleet wrap turns out well. Once that is achieved, your company will reap the following benefits:
Amidst the humdrum of daily life, stuck in traffic on one of the busiest roads of the metropolis, if you see a vehicle, ostentatious and attractive with a striking caption, will you be able to keep your eyes off, No! Hence, the main benefit of fleet wraps is that they are visually eye-catching.
This means that they are going to be seen by a lot more people than any other type of branding tool. This will give you the chance to reach people who would not have heard of your company or product otherwise. If you drive around town all day long delivering packages or picking up customers, then people are going to see your company name on your vehicle over and over again every single day! That surely is impactful advertising!
Fleet wraps are cost-effective compared to other advertisement strategies. Media and billboard advertisements can cost thousands of dollars before your investment bears any fruit. Fleet wraps are 24-hour advertisements whenever one of your vehicles is on the road. Even If no one is driving and your vehicle is parked in a high traffic, busy area, it will be seen by thousands of commuters. On an average, wraps cost 76 cents per 1,000 brand impressions. This is a very wide exposure. It is a one time investment with long lasting results. It will be safe to infer that one dollar spent on fleet wraps might return nearly three dollars in sales.
The mobility of a fleet wrap advertisement is one of the biggest advantages. When you advertise on a billboard, it is a static, immovable marketing that people see only when they pass by it. There might and might not be enough onlookers. They might just pass without a second glance. On the contrary, when you wrap your fleet, your message travels along the road and reaches anywhere you like. It does not matter whether you are on foot, in a bus, car or taxi; most of us being daily commuters spend a lot of time looking at vehicles around us. Fleet wraps put your brand out there precisely because they are in traffic as well. You can also resort to targeted marketing and park your brand at places you think you might have more customer density.
Hassle-free Installation and Longevity
Wraps are great for fleet vehicles because of their convenience and ease of installation. With technological advancement, it is now possible to install a wrap within a few hours. However, the duration depends on the number and size of vehicles. Nonetheless, it is not a very complex process. Another benefit of fleet wraps is their durability. You only have to buy vehicle graphics once, and they keep on advertising and projecting your brand to a wider audience day in and day out.
Another great benefit of fleet wraps is the variety of customization options available. Each wrap can be designed specifically to cater your business needs and requirements so that it may perfectly suit your company brand image!
Fleet wraps are not only profitable for your business, they provide protection to your vehicle as well. They are one of the greatest multiple-purpose paint protection products. You do not have to fear that the paint underneath the wrap will be damaged by environmental factors or road debris.
Fleet Wrap Installation
Effective branding depends on getting the right professional help for your fleet wrap installation. There are many companies that specialize in fleet wraps and ensure you get the most out of your investment in vehicle graphics and wraps. The only person you want installing your wrap is an industry certified, professionally trained and highly experienced vehicle wrap installer. The advantage of using a professional installer is that they have the experience and know-how to ensure your vehicle gets wrapped properly, looks great and delivers the message.
Fleet wrap installation in itself is not very time consuming. It is the preparation of the vehicle for the process that takes time. The vehicle has to be completely clean and wax free and to ensure this an installer thoroughly checks the surface, weather trims, fenders and so on. The vehicle is wiped with 90% Isopropyl alcohol solution to make sure that wax and residue is completely removed.
Once you have the high quality printed graphics of your choice and your vehicle is prepped, ensure that the wrap is installed in the right environment and temperature. Installing your vehicle wrap indoors is the way to go. Make sure that the installers you choose have the facility to house your vehicle for the process. It should be well lit with the temperature within the required range. If the temperature is high, the vinyl wrap will overstretch and if it is too low, it will shrink. To gauge all these technicalities it is imperative to let a qualified professional do the job.
Fleet wraps can be a powerful marketing tool for your company, especially if you want your brand to make an impression on your target audience on a regular basis. Fleet wraps help you build your brand and get the exposure you deserve for your business or product. If you are looking to try out a fleet wrap for your own business, contact one of the professionals at Vinyl Frog.